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There’s more to Southern Sqweeze than just bottled, healthy juices. Read on for updates about the store, our recipes and the benefits of an all-natural, juice-friendly lifestyle.

Raw food, juice bar Southern Sqweeze moves toward opening

Kelsey Vasileff

It isn't the case for most entrepreneurs, but for Chattanooga native and yoga teacher Kelsey Vasileff, the process of starting Southern Sqweeze has been relatively smooth—thanks, in part, to help from her family and friends. 

"Chattanooga is my home, and it is a place that has always nourished me and supported me on my journey," she said. "Now, it is a time to pay it forward and give back." 

Her brother built the bar for the new raw food and juice café; her uncle created the menus; other family members did most of the build-out for the North Shore business, she said.